Brand Identity is how a business presents itself to, and wants to be perceived by, its consumers.
Creating an innovative brand requires cohesively expressing the passion of core values and expertise in a captivating, authentic, enthusiastic, confident, yet comfortable manner across all assets.
OUR PROCESS
A systematic cross-disciplinary discovery method evaluating our clients core values and expertise, a traditional SWOT analysis using an updated approach, designing and producing aligned content, conducting a beta launch, evaluating the results, and finally executing on schedule and budget.
Whether for a global corporation or a start-up business, VCM is experienced in developing brand frameworks and producing creative and intelligent visual identities for many of the worlds most recognized companies. Our in-house production team use the latest in augmented reality and 4K production to create short films, videos, animation and multimedia assets that bring to life our clients’ strategic vision, expressing their story in the most captivating ways. We provide complete solutions, from concept to execution.
our service offerings
- Positioning & Messaging
- Naming
- Digital and Traditional Literature Systems
- Brand Archetypes
- Brand Identity
- Brand Elements & Visual Identity
